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Let’s be real—if someone Googles “chiropractor near me,” your clinic probably shows up somewhere.
But are you the first thing they see?
Or are you sitting just low enough to never get clicked?
Most chiropractors assume their online presence is “fine.”
But here’s what we’ve learned working with dozens of clinics across Vancouver and Portland:
Showing up on Google isn’t the same as getting chosen.
And when patients are searching with urgency—back pain flaring up, insurance deadline approaching—they’re not digging through listings.
They’re clicking one of the top 3.
That’s where this post comes in.
We’re breaking down exactly how your Google Business Profile (GBP) either puts you in the spotlight… or leaves you watching your competitors get all the calls.
Let’s fix it.
Here’s what usually happens: a clinic sets up their Google profile, adds their name, hours, maybe uploads a photo—and then doesn’t touch it for three years.
And that’s exactly how you fall behind.
Google doesn’t just care that you exist.
It cares how complete and active your profile is.
To stay competitive, your GBP needs to include:
This isn’t just busywork. This is the stuff Google reads to decide whether you show up—or not—when someone nearby searches for help.
Most clinics we audit are missing at least 3 of these elements.
Don’t be one of them.
Here’s the thing: Google wants to recommend active businesses.
So if you haven’t posted anything since 2021, haven’t replied to a review in 6 months, and still have a COVID hours update showing… you’re not just forgotten, you’re penalized.
Want to show Google (and your patients) you’re alive and thriving?
Do this:
These signals tell Google, “We’re here. We’re open. We’re active.”
And they work.
Look—people don’t just trust reviews.
They depend on them.
But it’s not just the star count that matters.
It’s how many reviews you have, how recent they are, and what those reviews actually say.
Here’s what most clinics do wrong:
That’s not a review strategy. That’s a shot in the dark.
Here’s what works:
Why it matters:
Reviews with keywords in them (like “neck pain relief in Vancouver”) actually help your rankings.
Yes, even though your patient wrote them.
Don’t just chase stars—chase authentic, keyword-rich stories from real people.
They copy big clinics or generic advice—posting random social content, running unfocused ads, or skipping SEO entirely. It’s not that it doesn’t work—it’s just not built for them.
Start simple, local, and strategic. Nail your local SEO, build trust with consistent Google reviews, and set up automations that follow up with leads fast. You don’t need to do more—you need to do it smarter.
First impressions matter.
When someone lands on your Google listing, the first thing they notice isn’t your business name.
It’s your photos.
So if the only image on your profile is a blurry front-desk shot from your iPhone 6, you’re not exactly screaming “trustworthy.”
Here’s what to post instead:
Real photos. Real people. Real light. That’s what builds trust.
Pro tip: Upload photos with geotags (location data), and name your files descriptively before uploading:
vancouver-wa-chiropractor-treatment-room.jpg
Google reads everything.
Learn the exact 3-step system we use to help local businesses climb the Google ladder and get found by real customers—fast.
From proven SEO basics to advanced, AI-powered tactics, this guide gives you a clear roadmap to rank your business and bring in better leads—without needing to be a tech expert.
This one is criminally underused: Posts.
You can post directly to your Google Business Profile, just like social media.
But unlike Instagram, this shows up in your Google listing—right where people are deciding whether to call you or someone else.
What to post:
The best part? Posts stay visible on your profile for 7 days (or longer if pinned), and Google loves fresh activity.
Think of GBP posts as little digital nudges to push someone from “just looking” to “calling now.”
Here’s the mistake: most chiropractors list their business category as just “Chiropractor” and call it good.
But your patients aren’t searching for “chiropractor” in a vacuum.
They’re looking for specific relief, and your Google Business Profile needs to reflect that.
Use secondary categories and service listings to show up when people search for:
What you need to do:
This small detail can make the difference between showing up for a generic search—or ranking when someone’s actually ready to book.
Google gives you access to insights inside your GBP. And most businesses never look at them.
That means you’re missing:
These aren’t just numbers—they’re signals.
If no one’s clicking? Time to refresh your images.
If people are finding you by “back pain help” but not “auto injury chiropractor,” maybe it’s time to add a service page.
If calls drop off week to week? Maybe you stopped posting or collecting reviews.
Pay attention.
The data’s there to help you adjust before leads dry up.
Your Google Business Profile isn’t a one-and-done listing.
It’s your first impression.
Your digital front desk.
Your most underused lead generator.
And it’s free.
Most chiropractors set it and forget it.
The ones who win?
They treat it like their #1 online asset.
They update it. Feed it. Track it. And watch the leads roll in.
This isn’t theory. It’s the same playbook we use for our clinic clients in Vancouver, Portland, and beyond—because it works.
So ask yourself:
Are you showing up on Google? Or are you just assuming you are?
Now you know what to do.
1. What’s the difference between Google My Business and Google Business Profile?
They’re the same thing—just rebranded. Google changed the name in 2021. Everything else works the same.
2. Do I need to post on my GBP every week?
You don’t have to—but it helps. Weekly posts show Google your business is active, which helps with rankings.
3. What kind of reviews help the most?
The ones that mention the service, location, and results. “I saw Dr. [Name] in Portland for neck pain and felt relief after one visit” is gold.
4. How long does it take to see results after optimizing my profile?
Most clinics see more impressions and calls within 1–3 weeks—especially if you’ve been inactive for a while.
5. Should I still invest in SEO or ads if I have a strong GBP?
Yes—but think of GBP as your foundation. It supports everything else you do online. If this isn’t dialed in, your ads and SEO won’t work as well either.
With the right strategy, showing up first isn’t luck—it’s a system. Start ranking, get seen, and turn searches into customers.
Extract structured data from hundreds of documents at the same time.
Extract structured data from hundreds of documents at the same time.