Why We Rebranded Sevnflow to Local Pulse

Same team, same mission—just a name that fits better.

This is your TL;DR—right up top.

TL;DR
We built Sevnflow to help local businesses grow through smart marketing systems.

But over time, we realized the name didn’t quite reflect what we stood for.

After hearing feedback from clients and taking a hard look at our own vision.

Local Pulse was born—a name that feels more aligned with our mission and the people we serve.

Why We Changed the Name

It wasn’t just a rebrand—it was a realignment. The new name reflects the clarity, community, and purpose we’ve grown into.

Outgrowing the Name

Sevnflow” was a great start—but it didn’t say what we actually do.

We launched Sevnflow to help businesses grow through smart, digital systems. The name had a rhythm, a feel—but over time, we realized it didn’t clearly communicate our purpose.

New visitors didn’t get it. Clients liked the vibe, but often asked, “What does it mean?” We knew it was time to evolve into something that says exactly what we stand for.

Why “Local” Matters

The word “Local” keeps us grounded in the people and businesses we serve.

We don’t work with just anyone—we focus on local businesses that power communities. Chiropractors, med spas, home services, repair shops.

Businesses with heart. “Local” reminds us who we’re here for and what really matters: helping real businesses win in their neighborhoods, not chasing trends or hype.

What “Pulse” Really Means

The word “Pulse” for us, represents being active, in tune, and always moving forward.

“Pulse” clicked because it captured everything we believe in. Staying sharp. Listening to what’s working. Moving with momentum.

Whether it’s automation, rankings, or community presence—being the
pulse means you’re visible, responsive, and thriving.

That’s what we build for our clients, and that’s who we want to be as a brand.

Real Feedback, Real Shift

We heard from clients: “It’s cool, but I didn’t know what Sevnflow meant.”

That line came up more than once. And while it never offended us, it made us think. If we’re building systems that make things simpler and clearer for our clients… shouldn’t our name do the same?

We took that feedback seriously, and instead of brushing it off, we used it as fuel.

A Name That Clicks

That feedback hit us—and sparked the shift.

We didn’t rebrand just to sound cooler. We did it to be clearer. To show up with a name that says what we stand for.
Local Pulse is sharper, stronger, and sticks in your head.

And most importantly—it speaks to the kind of business we serve and the kind of results we help create.

Goodbye Old Friend

Sevnflow helped us start this journey—and we’re proud of everything we built under that name. But Local Pulse is where we’re headed now, and we’re bringing all the lessons with us.

Gone, but not forgotten.